As the weekend’s studio grew gradually, the moment the hobby turned into work, the design office SWNA was established. At that time, I created a studio on the weekend and designed various furniture and lighting, and that is the beginning of SWNA. I wanted to gain more experience abroad, so I went to the US and worked as an industrial designer at Teague and Fuseproject, an industrial design company.Īfter that, I started working as a principal designer at Motorola. After studying industrial design at Hongik University in Korea, I worked as a mobile product designer at Samsung Electronics. Sukwoo Lee, founder of the Korean design office SWNA – ©SWNA Who is Sukwoo Lee? How did the journey for SWNA begin? Fascinated by this very comprehensive mindset, DesignWanted interviewed SWNA’s founder Sukwoo Lee, finding out more about his journey, philosophy, specific projects and next steps. Moreover, the Korean studio has a strong focus on projects’ processes, always beautifully communicated. But this is not all: to deliver meaningful design bringing natural value, SWNA embraces three-dimensional thinking as a unique key within the broader design practice. Made up of passionate designers, it prioritizes human scale for a holistic approach to human-centered products, spaces, visuals and design strategies. Let’s take the example of Seoul-based SWNA, established as a design office by Sukwoo Lee in 2009.
How many times as designers do we hear about ‘human-centered design’? Defined by IDEO as a creative approach to problem solving which starts from people and arrives at innovative solutions, it also does leave space for personal interpretations taking up a human-centered approach, designers may want and need to find their own reading or added values within it. Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Korean studio SWNA was established by Sukwoo Lee to metaphorically solve the class conflict between 2D and 3D thinking.
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